Marketing Outside the Highway Safety Arena:  A Case Study (Iowa’s ERIS project)
Reginald R. Souleyrette, Associate Professor, Iowa State University,  reg@iastate.edu
And
Joyce Emery, Iowa DOT,  joyce.emery@dot.state.is.us
Telephone: (515) 239-1016

This presentation will discuss Iowa’s Emergency Response Information System (ERIS).  The desire to “grow” ERIS beyond traditional highway safety horizons led to marketing it to new potential funding partners. It now involves homeland security, which will be the primary emphasis in this presentation.