Mark Chung, vice president of the roadway practice area at NSC, is responsible for leading roadway safety initiatives that range from overseeing and growing defensive driving programs to managing the Road to Zero Coalition.
Chung draws upon years of business and marketing experience with the automotive industry. During his tenure with SAE International, Chung helped accelerate the organization’s broader transformation into becoming an industry-convening, growth-oriented, knowledge-based organization that served the automotive, aerospace and commercial vehicle sectors.
As SAE International’s strategic marketing lead, Chung led discovery and validation activities of new product extension concepts covering emerging and unsettled areas of mobility. As general manager, Chung led the development and tactical execution of midterm regional strategic plans for Europe and Asia on behalf of SAE International and grew the business over 25% during his tenure.
Previously, Chung held strategic marketing and business roles at Cooper Tire and Rubber Company, Cummins, Inc., Yokohama Tire Corporation, Ford Motor Company, and Seoul-based Kaya Media and Yolimon Publishing.
Chung earned his master of business administration from Indiana University’s Kelley School of Business. He holds a bachelor of science degree from University of Southern California’s Marshall School of Business.